360° Digital Marketing

Created By :

What Will I Learn?

  • The Basics of Accounting — linking the accounting equation to business applications
  • The Accounting Cycle — documenting and tracking business transactions and understanding how those transactions are reflected on financial statements
  • The Balance Sheet — understanding its managerial objectives and usage
  • The Income Statement — how to define revenue and expen se and effectively use income statement ratios to evaluate profit and loss
  • The Statement of Cash Flow — an understanding of cash flow and non -cash expenses, and the differences between cash and profit levels
  • Cost Accounting — why it is necessary and how to use it as a management tool
  • Fixed Assets — what they are and how to evaluate and account for them
  • Budgeting — the basic budgeting process, cost/price/volume relationships and how they impact the bottom line, break -even analysis, and more.


  • Basic Computer Knowledge
  • Basic Internet browsing Knowledge

After the completion of the Digital Marketing Training at Edureka, you will be able to:

  • Get strategic understanding of Digital Marketing
  • Understand how to use it for branding and sales
  • Understand its advantages & limitations
  • Become familiar with Best Practices, Tools & Technologies
  • Blend digital with offline marketing
  • Plan & manage digital marketing budget
  • Manage Reporting & Tracking Metrics
  • Understand the future of Digital Marketing and prepare for it

About the Course:

Edureka's Digital Marketing training is suitable for freshers or any Middle & Senior Managers, this course will provide a strategic understanding of Digital Marketing. The participants will learn how Digital Marketing impacts brand & Sales, Best practices in Digital Marketing, tools & techniques. This course will also cover planning, Budgeting, Reporting and Tracking mechanisms for Digital Marketing. Attendees will also get to implement one project as they work through the Training.

Why learn Digital Marketing?

Digital Marketing is experiencing exceptional growth around the world. From being a part of the overall marketing mix, digital media has now become the main focus of every company's marketing plans. As a manager, you need to know how digital media is affecting your company's branding & sales and how you can leverage to stay ahead of competition.

Which Case-Studies will be a part of the Course?

Project: Develop Digital Marketing strategy and implementation plan for a B2B or B2C product. Learners will select a product of their choice, most likely one of their own products or service. In each session, they will learn one aspect of Digital Marketing. After the sessions, they will include it as an element in their Digital Marketing plan. For example, after we cover social media, learners will select appropriate social media channel for their product and create a strategy for targeting that channel.

Training Overview & Outline

Lesson: 02 (Search Engine Optimisation)

The SEO module will teach you about Search Engine Optimization and how to leverage key techniques to improve your website’s organic ranking on search engine results pages (SERPS) to drive more traffic. It covers key technical insights to cultivate an effective SEO strategy.

Topics include:
  • Stakeholders in Search
  • Customer Insights
  • O n & off-page Optimization
  • Meta Tags, Layout, Content updates
  • Inbound Links & Link Building
Lesson: 03 (Search Marketing )

This module gives you essential skills to strategies, plan and manage a Search Engine marketing campaign. You will learn how to develop an effective PPC strategy and achieve demonstrable ROI.

Topics include:
  • Campaign Management
  • Conversion Tracking
  • Targeting & Analytics
  • Keyword Selection
  • Conversion Metrics, CPA, CTR
Lesson: 04 (Social Media 1)

In this module you will learn the skills to effectively engage with customers across a diverse range of social media platforms. You will learn to set up social media campaigns, define goals and set KPIs. You will learn different social media communicationstyles apply for different target audiences.

Topics include:
  • What is Social Media Marketing?/li>
  • AOverview of Facebook, Twitter, LinkedIn, Blogging, YouTube and Flicker
  • Building Brand Awareness Using Social Media
Lesson: 05 (Social Media 2)

In this module, you will learn about the challenges involved in implementing an effective social media strategy for your business, especially when using paid advertising options. And how to schedule, manage and report on your campaigns.

Topics include:
  • Social Media Management
  • Insights and Analytics
  • Best Practice Examples & case Studies
Lesson: 06 (Email Marketing)

This module will teach you about data capture and subscriber segmentation, email design and content, email delivery, and measurement and reporting. You will also learn how to grow and manage a subscriber database.

Topics include:
  • User Behavior
  • Segmentation, Key Metrics
  • Best Practice Case Studies
  • Split Testing
  • Campaign Process Optimization
Lesson: 10 (Strategy & Planning )

The Strategy and Planning module provides the skills to create a formal digital marketing plan for your organization, enabling you to work effectively with a digital agency or external contractors as required, and establish an approach that will allow you to implement a successful digital marketing strategy.

Topics include:
  • Situation Analysis, Planning, Budget, Measurement
  • Information Gathering & Research
  • Key Strategy & Planning Concepts & Methodologies

Would you like to take this course?

Dial +88 01713493243

Includes :

  • On-Demand Video
  • Training Materials ( Hard & Soft Copies )
  • Free Follow-up Training
  • Expert Training Resources

Is this course Helpful?

Please let us know we can customize this course as per your Need for any group / organization